Really nicely made, I like it.

Is it intended for any particular distribution? It seems quite long for a normal advert - not necessarily a bad thing or I could even be wrong, just felt that way.

Well done, looks awesome!

Thats pretty awesome!

Very cool. Makes me want to see the others. ALL of them. NOW.

Thank you

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“The only difference between me and a madman is that I’m not mad.” — Salvador Dali ★ Play a slooooow correspondence game with me on OGS?

Very nice !

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Tempus Vincit Omnia

Very nice production quality indeed Very promising


The critique side:

I might note that if you didn't already know what the game was, I'm not sure you could recognize it after the commercial, which is a little unfortunate. There were references that existing go players would pick up on, the white stone the guy was holding, the traditional bowls, the profile of the go board on the table, but unless you knew what you were looking for I don't think you'd even take note of them. There were no shots of the game itself anywhere.

That, combined with the summation of the voice which when listened to literally says: "This is not a game ... it's blah blah blah.... you up for it? go". I'm no marketer by any means, so I might be full of crap here, but I don't know that this instills a solid message in the viewers brain that helps take them to the thought of "Hey that looks like an interesting game, I'm going to go check it out!"

tl;dr - Message is too subtle

Just my two cents


On a different topic, when these are done, what's the release strategy, and how much control over where they get placed do you want? If go servers out there want to use these commercials as a teaser/intro to the game, say on some landing page, can they do that?


- anoek

I got that impression too. I guess the adverts are meant to be sequential. At first I thought just shouting go at the end without explaining was a bit odd, but it's clearly intentional, and after thinking about it, I guess it's intended to stick in people's minds and get them talking (a kind of "what the hell was that advert that told us to 'go' all about?" tactic), before being revealed in its entirety. (The bowls and stones are definitely a not-very-subtle hint to a go player, but I doubt a non-go-player would even notice they were there.)

Overall, I liked the teaser. It seemed very engaging and interesting. It generates a lot more questions than it answers (as a teaser generally does) and so I'm going to wait until the other spots before giving a critique of this campaign.

As for just this teaser -
What I liked best: The shots of peoples faces across the board. It felt very engaging.
What I liked least: The over-intensity of the announcer during some of the statements, i.e. "It's a feeling."

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"You have to walk before you can run. Black 1 was a walking move.
I blushed inwardly to recall the ignorant thoughts that had gone through
my mind before, when I had not realized the true worth of Black 1."
-Kageyama Toshiro on proper moves

Hi all,

as the spots are finished, I won't comment on the critical feedback - but I am definitely interested in it!

For the spreading: pick your favorite one and spread wherever your want. The spots are released under this [1] license, so please share. If you are in doubt (because you run a commercial site), just ask us.

Regards,
Sven of Play More Go

[1] http://creativecommons.org/licenses/by-nc-nd/3.0/

Hi all,

the next one is out.

Enjoy!

Very nice, thank you.

I just wish at the “go” at the end wouldn’t be pronounced like in “to go” in English ([gou]) but rather like in German ([goh]), methinks this comes closer to the real thing.

Greetings, Tom

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“The only difference between me and a madman is that I’m not mad.” — Salvador Dali ★ Play a slooooow correspondence game with me on OGS?

In English, they are pronounced identically.

Very nice indeed. I'll show it to some friends who know that I play go. It has the potential to show, why playing go is a nice thing. And I really like how the violinist plays his role.

I found it slightly awkward to have the ear reddening move ending the game (why not a big fat kill a la Kato? The ear reddening game went on for another 200 moves). Clapping after winning is something I never saw at a go board. Her reaction was very quick, as well. Usually it takes a second or two to be able to lose the tension. But this scene is probably nothing strange to people who have never visited a go club.

One of the aspects I like about go is the focus, the calm or the immersion into the game. I'd have portrayed that (and probably shied away most potential new players..


Anyway, looking forward to see more of these.

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If something sank it might be a treasure. And 2kyu advice is not necessarily Dan repertoire..

Yeah, I know. Too sad, this

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“The only difference between me and a madman is that I’m not mad.” — Salvador Dali ★ Play a slooooow correspondence game with me on OGS?

Watching this reminded me of another commercial from not so long ago :





I love how they have incorporated visuals and the score without much verbosity.

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Tempus Vincit Omnia

Regarding the German commercial, I hope to see some seconds of the complete board from above in the next video, e.g. a rapid progression of a (not chaotic) pro game. Those detail views look cool, but don't convey the beauty and size of the game imho.



Nice video, but why does the package have a label named "Upgrade for Women"?

Think it was meant in humor - the stones were "upgraded" to candy.

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Tempus Vincit Omnia

Very much enjoyed this clip. The first one I was a little cool on however this captured a lot about go for me. Great work.

Dear all,

this is the next one.

Enjoy!

Woot !

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Tempus Vincit Omnia