It makes you feel bad for Lee Sedol and want to root against Deepmind. There was only one member of the team that empathized with Lee Sedol (a woman, unsurprisingly) and actually felt bad for him after losing repeatedly while playing his heart out. The rest of the time it felt like the team only cared about how well Alpha Go did. I understand their research is important to them and they don't want to lose as that would reflect badly on all their work up til then, but they at least could have showed some compassion towards Lee Sedol. Only Fan Hui really understood what Lee was going through. .

They only explained Go a bit - good for me. It was pretty much focused on emotions of Fan Hui - AG and mostly Lee Sedol - AG. You can really see and feel the pressure on all sides. Especially Lee Sedol after game two, he was pretty down.
Interesting was to observe, a) the Asians clearly have not experienced getting beaten by a machine b) (melting) excuses but still excuses c) Human beings need to humanize the machine ("now AG wants to humiliate him") d) still, I've seen great sportsmanship.I loved to see the korean side of the broadcast, there was much more going on, liked the korean Go commentator to the right of the board.
Well the win of Lee Sedol, they were happy, but what I saw was just whatever lack in algorithms/bugs after Lee Sedols great move,
and AG "went crazy".

I really like how they build the narrativ in a "positive" direction... it was so sad for many people that Lee Sedol has lost, but they found a perspective & the right words (read/said by Fan Hui) that left the viewer with a positive feeling.

... this machine was build by humans.
... this AI thing can help humans.
... this can help us to even understand GO in a better way & and can lead to revolutionary understanding of the game.

(especially this point was important, and emphasized by the Lee Sedol interview... it was deeply inspiring to him, although he was, at first, sad that he lost)