Personally, I'm impacted significantly by game result. I feel pretty bad if I lose, regardless of "how well I played". The fact is, even if I played pro level for almost all of the moves, if I lost, my opponent outdid me. So my enjoyment of the game is pretty strongly correlated with win/loss. Yeah, my life is happier if I win - that's fun. But if I lose, it sucks.
Everybody is different, of course, but I wonder if some of the apparent differences are down to cultural conditioning. We now live in a world where professional sport is a constant and dominating presence. Some of the intensity the pros show on the field and in interviews must rub off on amateurs. When I was young, if a player (pro or amateur) scored a great goal or whatever, his acknowledgement was the merest nod of the head as he walked back to his position. Nowadays, shirts are ripped off, bums are waggled and fingers jabbed down opponents' throats, and I expect the crowing continues on social media. Tiny kids follow these examples.
Conceivably it's worse in America, with bigger prizes for pros and things like sports scholarships for amateurs. The concept of "Coach Carter" bears no resemblance to a PE teacher in British schools.
I feel a little sorry for amateurs brought up in that atmosphere. It might be fun to celebrate at the time but it takes a lot away from deeper enjoyment of the game. I've been shocked at how little baseball stars know of the history of their game.
At any rate, my own enjoyment of go covers a much wider spectrum than the result. Observing the history and personalities is part of it, as that feeds into a wider appreciation of the rest of life. Another part is seeing how other people think - again this is more about people than the game and so is richer. Yet another part is notching up milestones in my own understanding of the game. The game I most remember in my life was one where I first played a particular tesuji that I'd only seen in books before. I obviously "knew" it otherwise I wouldn't have played it, but what I got from that game was the richness of that tesuji, that I had overlooked before, in its impact on the rest of the game. Apart from that, whether I won or lost any particular game is mostly a blur.
Games I lose, especially nowadays, are most often down to simple blunders such as overlooking a snapback. It's not the losing that's annoying but the waste of time caused by missing something that I know very, very well. And if I win, I can usually see that my opponent likewise made the same sort of blunders I make, so I can hardly make a smirk of superiority, can I?
I'm nothing like as interested in AI as many people here, because it lacks the people element, or more specifically (a) it doesn't make the same sorts of blunders as we do, and (b) it contributes nothing to how humans should think. My interest there is more to do with the brain workings of the programmers.
As a specific example of how a loss can give great pleasure, perhaps my favourite is the Japanese pro who blundered and then starting frantically running round the room like a dog chasing its tail. For me, at least, that's much more fun than winning my own games.