1. Try to attack for profit - not just for the sake of attacking
2. Some more reading - you played shape points a couple of times when there was no way to live. Don't just play the cool move - read it out
3. Endgame - nothing too complex - just try to play sente moves first. Beyond that maybe read up on it a little and learn about the value of reverse sente. It's not sexy but a little endgame attention can get you a few points (2-5) most games, which won't win every game - but will win a few more.
(;GM[1]FF[4]SZ[19]AP[SmartGo Kifu:3.5.1]
GN[2014-10-26a]
PW[paK0]WR[12k]
PB[Mendieta]BR[13k]
DT[2014-10-26]
PC[OGS:
http://online-go.com/game/1022447]
KM[6.5]
RE[W+4.5]
CP[online-go.com]
RU[japanese]
C[Mendieta: hola. buena partida
]CH[1];B[pp];W[pd];B[cp]
(;W[dc];B[iq]
(;W[qn]
C[I there are other ways to approach Chinese fuseki - I'm sure others will comment on which is better. This might be a little too forgiving for black.]
;B[np]
C[This is what I would have played as black]
(;W[rp];B[qq];W[qk];B[de];W[fd]
C[Feels a little like you are building a moyo for <50% of the board];B[cc]
;W[cb];B[cd];W[eb];B[ch];W[ep];B[eq];W[fq];B[dq];W[fn];B[fp];W[gp];B[fo]
;W[go];B[eo];W[en];B[do];W[hn];B[io];W[fr];B[jm];W[hl];B[cl];W[oo];B[kp]
;W[op];B[oq];W[mn];B[no];W[nn];B[po];W[on];B[pn];W[pm];B[om];W[ol];B[nm]
;W[mm];B[kj];W[nl];B[ij]
(;W[hq];B[ir];W[el];B[hr]
(;W[hj]
C[I don't like the contact];B[hi];W[gj]
C[You end up playing here anyway];B[ji];W[dj];B[cj];W[dk];B[ck]
(;W[fh]
C[Seems slow];B[ei];W[fj];B[di]
(;W[gh];B[nc]
C[He gets there first]
(;W[kd];B[pb];W[qc];B[kb];W[pg];B[pi];W[qi];B[pj];W[qj];B[ph];W[qh];B[og]
(;W[pf];B[of];W[nj];B[nh];W[mi];B[ne]
(;W[jl]
C[Can you kill black? Do you gain anything? If not to me this move says "hey black I'm coming for you - now you have to run ... Into the only open space left on the board where I have all my weak stones ...]
;B[kg]
C[Please don't throw me into the briar patch brer fox!];W[lh]
C[Straight into the briar patch with you Brer Rabbit.]
(;B[lg]
C[But this is not how I remember the story.];W[kh];B[jh];W[jg];B[jf];W[ig]
;B[if];W[hg];B[id];W[kl];B[km];W[ll];B[im];W[il];B[rq];W[mp];B[lq];W[mq]
;B[nq];W[mo];B[mr];W[cs]
C[:)];B[ds];W[dr];B[cr];W[es];B[er];W[ds];B[bs];W[fs];B[br];W[cm];B[bm];W[cn]
;B[bn];W[dn];B[co];W[bb];B[bc];W[jc]
C[Hmm?];B[ic];W[kf]
C[Hey look - a bear!];B[lf];W[ke];B[jd];W[mg]
(;B[mf];W[od];B[nd];W[qb];B[mh];W[li];B[ob];W[ro];B[gr];W[gq];B[ip]
(;W[ko];B[jo];W[lp];B[kr];W[hb];B[ib];W[hc];B[hd];W[gc];B[dl];W[dg];B[cg]
;W[df];B[cf];W[ee];B[ab];W[dd];B[ce];W[sq];B[sr];W[sp];B[qo];W[rn];B[rr]
(;W[ge];B[em];W[fm];B[ek];W[fl];B[ej];W[pk];B[qa];W[ra];B[pa];W[sb];B[ni]
;W[oj];B[oi];W[hf];B[jb];W[pc]
C[?];B[fk];W[gk];B[kn];W[lo];B[in];W[hm];B[gd];W[lb];B[kc];W[ha];B[lc];W[ia]
;B[ja];W[gs];B[hs]
(;W[oe];B[oc];W[eh];B[fi];W[gi];B[ho]
(;W[ba];B[dm];W[aa];B[ac];W[he];B[ie]
(;W[gn];B[qp];W[dh];B[lm];W[];B[]
C[paK0: cya
]V[-3.5]
TB[ja:qa][ab:as][ib:pb][bc:bs][cc:cl][ic:oc][gd:nd][de][ie:nf][of:oi][kg:ng][mh:nh][ph:pj][di:dm][ei:ek][fi][ni][fk][em][im:js][km:kn][lm][pn:ps][co:cr][do:eq][fo:fp][ho][no:ns][qo:qs][kp:ks][lq:ls][oq:os][rq:rs][er][gr:hr][mr:ms][sr:ss][hs]
TW[aa:ia][ra:sp][bb:hb][qb:qn][dc:hc][pc:pg][dd:fd][od:oe][ee:hh][df:dh][ig:jl][kh:ll][gi:gq][hi:hn][mi:mq][fj][nj:on][pk:pm][el:fl][cm:cn][fm:fn][dn:en][ko:lo][oo:op][lp][fq:fs][hq][sq][dr:ds][cs][es][gs]
)
(;W[qp]))
(;W[qp]))
(;W[qp]))
(;W[qp]
C[Take sente moves first]))
(;W[sq]))
(;B[mh]
C[I think this works]))
(;B[jf];W[lg];B[lf];W[kh];B[jh];W[mf];B[me];W[le];B[kf];W[mg];B[jd]))
(;W[ig]))
(;W[of]
C[Seems good for double hane];B[pf];W[qg];B[oe];W[nf];B[pe];W[qe]
(;B[od];W[ng];B[oh];W[mi];B[nh];W[mh];B[mg];W[lg]
C[White has ladder])
(;B[ne]
C[Seems better for black];W[mf];B[me];W[lf];B[le];W[ng];B[oh];W[mi];B[nh]
;W[mh])))
(;W[lc]
C[More pressure maybe]))
(;W[nc]))
(;W[nc]))
(;W[gj]))
(;W[el]))
(;W[pj]
C[Faster development would be more my style - but I'm not sure if it's better. ]
))
(;W[ce]
C[Pros like this response ]))
(;W[dd]
C[This is most common pro response - 54% - but your move is 3rd at 16%]))