I suppose instinct is the move that you'd play without thinking. Or at least it's one of the moves that pops to mind, the "first feeling" that comes from the subconscious. One of my problems is that often I don't trust this move and grant it less credibility than something I've tried to crunch consciously out of principles. If I play the other move and it turns out badly, and later in in review my instinct move is pointed out to be correct, I have mixed feelings. On one hand, it's great that at least my instinct served me up a good move. But who is the demon that rejected it and can I have a talk with him?
It's not as simple as that, though. The ghost in my machine is not exactly Sai, and sometimes does serve up idiotic moves, which is why blitzing through ever game is not a great idea. Then the analyzing demon comes in handy, but it has its own problems and one may as well ask "why is our calculation so bad?"
One piece of advice I was given was to play more concretely. The vague move that looks so pretty in your imagination has to have some value you can justify. (But don't hate it just because it is pretty, I guess.